Twitch is an interactive livestreaming service for almost any kind of content you can imagine: gaming, entertainment, sports, cooking, music, art, or even just chatting. In other words, it’s a place where streamers and viewers can come together, for whatever. Over the course of a decade, Twitch has built thriving, dynamic online communities — so dynamic that our brand identity system was struggling to keep pace. We partnered closely with the PORTA ROCHA to evolve how we show up in the world, modernizing the brand through a more dynamic, digital-first system that puts them back in touch with streamers and fans at the heart of the platform.