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Twitch Rivals Identity

Twitch Rivals Identity

Brand

Brand

Twitch

Twitch

Role

Role

Brand Design

Brand Design

,

,

Event Production

Event Production

Year

Year

2021

2021

About

About

Twitch Rivals is Twitchs largest and longest-running content piece. A competitive juggernaut where Twitch streamers, professional gamers, celebrities, and newcomers compete head-to-head in the biggest games on Twitch for even bigger prizes (and bragging rights). The new identity balances technical data with the wild and unexpected nature of live competitive gaming, creative tournament combinations, and unexpected entertainment thats fundamental to the spirit of Twitch Rivals where everything is worth fighting for, and anything can be a competition.

Twitch Rivals is Twitch’s largest and longest-running content piece. A competitive juggernaut where Twitch streamers, professional gamers, celebrities, and newcomers compete head-to-head in the biggest games on Twitch for even bigger prizes (and bragging rights). The new identity balances technical data with the wild and unexpected nature of live competitive gaming, creative tournament combinations, and unexpected entertainment that’s fundamental to the spirit of Twitch Rivals — where everything is worth fighting for, and anything can be a competition.