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Twitch Rivals Identity
Twitch Rivals Identity


Brand
Brand
Twitch
Twitch
Role
Role
Brand Design
Brand Design
,
,
Event Production
Event Production
Year
Year
2021
2021
About
About
Twitch Rivals is Twitch’s largest and longest-running content piece. A competitive juggernaut where Twitch streamers, professional gamers, celebrities, and newcomers compete head-to-head in the biggest games on Twitch for even bigger prizes (and bragging rights). The new identity balances technical data with the wild and unexpected nature of live competitive gaming, creative tournament combinations, and unexpected entertainment that’s fundamental to the spirit of Twitch Rivals — where everything is worth fighting for, and anything can be a competition.
Twitch Rivals is Twitch’s largest and longest-running content piece. A competitive juggernaut where Twitch streamers, professional gamers, celebrities, and newcomers compete head-to-head in the biggest games on Twitch for even bigger prizes (and bragging rights). The new identity balances technical data with the wild and unexpected nature of live competitive gaming, creative tournament combinations, and unexpected entertainment that’s fundamental to the spirit of Twitch Rivals — where everything is worth fighting for, and anything can be a competition.





































